The Beginner’s Guide to Unified Communications

08/14/2025

In today’s fast-paced business world, staying connected isn’t just convenient—it’s essential. For small and mid-sized businesses (SMBs), the way your team communicates can make or break productivity, customer satisfaction and even your bottom line. That’s where Unified Communications comes in.

This solution brings together all your favorite communication tools—phone, video, chat, file sharing—into one seamless platform. Whether your team is in the office, remote, or somewhere in between, Unified Communications helps everyone stay in sync, collaborate effortlessly, and serve customers better.

In this article, we’ll explore what Unified Communications is, why it’s a game-changer for SMBs, and how switching your business communications to the cloud can help your business grow smarter.


Related: 5 Signs It’s Time to Replace Your Phone System 


What is Unified Communications? 

Think of Unified Communications as your all-in-one communication hub, powered by the cloud. Instead of juggling separate tools for phone calls, video meetings, chat, file sharing and screen sharing, Unified Communications brings everything together in one easy-to-use platform that runs over the internet.

So, whether your team is helping customers over the phone, jumping into a video call, or swapping files and messages, it all happens seamlessly online. No clunky hardware. No tangled phone lines. Just smooth, reliable communication.

And here’s the best part—because it’s cloud-based, you don’t have to invest in expensive equipment or worry about maintenance. You also skip the costs of traditional phone lines, which means many SMBs end up saving hundreds of dollars every month just on calling alone.

Plus, Unified Communications is incredibly flexible. You can tailor your setup to fit your business perfectly—add new users as you grow, connect your communication tools with other apps you already use and scale up or down whenever you need. It’s communication that works the way your business does.

Why Unified Communications Makes Sense for SMBs 

SMBs are quickly realizing just how much more productive their teams can be with Unified Communications—especially when it’s delivered through a Managed Voice Services provider.

Let’s face it, there’s no one-size-fits-all way to communicate at work. Some folks prefer email for sharing files, others like quick chats for fast questions and video calls are essential for keeping remote and hybrid teams connected. With Unified Communications, you don’t have to choose—you get all of it in one place.

Even your phones can be part of the mix. You can set up call queues, create a contact center and route calls intelligently so your team can help customers faster, solve problems more efficiently and build stronger relationships—all from wherever they’re working.

And the best part? You don’t have to manage it all yourself. Your Unified Communications (also known as Managed Voice) solution can be hosted in the cloud and taken care of by an Office Technology provider. That means it’s monitored, maintained and updated for you. Automatically! Whether your team is in the office, working remotely or somewhere in between, they’ll have access to the tools they need to chat, call, meet and collaborate—all without bouncing between apps or hunting down contact info.


LEARN MORE: Managed Voice Services 


6 Reasons Why SMBs Are Rethinking Their Phone Systems 

As an SMB leader, you're always looking for smart ways to stay competitive, keep your team productive and manage costs. But one area that often flies under the radar is your communication system—and it can make a big difference.

Traditional, on-premises phone systems just don’t cut it anymore, especially with so many teams working remotely or in hybrid setups. That’s where cloud-based communications come in. Here are six solid reasons why making the switch is a smart move:

  1. Save Money
    Say goodbye to expensive hardware and maintenance. Cloud communications eliminate those upfront costs and ongoing headaches, helping you save big on setup and support.
  2. Stay Flexible
    Your business is always evolving, and your communication tools should keep up. With cloud solutions, you can easily scale up or down—no need to buy new equipment or software every time something changes.
  3. Boost Collaboration
    Whether your team is in the office or spread across locations, cloud communications make it easy to stay connected. Everyone can access the tools they need—chat, video, file sharing—from any device, anywhere.
  4. Streamline Operations
    Features like cloud-based Interactive Voice Response (IVR) automate your call routing, freeing up your team to focus on more complex tasks. It’s a win-win for efficiency and customer experience.
  5. Support Remote Teams
    High-quality video conferencing, screen sharing and collaboration tools help your team stay productive and engaged, no matter where they’re working from.
  6. Enjoy Better Call Quality
    Cloud-based VoIP technology delivers crystal-clear calls—even in areas with spotty network coverage—so you can stay connected and deliver great service.

Business Communications Made Easy 

Elevate Managed Voice Services, supported by Gordon Flesch Company’s Managed IT division, Elevity, is a Unified Communications platform geared towards forward-thinking businesses looking for a competitive edge in their marketplace.

Featuring help desk support from Elevity’s Appleton, WI call center with after hours coverage from Elevate’s manufacturer in California—you’ll have 100% onshore, 24/7 help desk coverage. Whether you need help troubleshooting, making changes to your system or any other question, we’re here for you. Learn more about this combination of a world-class communications solution with local support.

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