A Guide to the Best Printers for Different Types of Marketing Materials

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Office-sized technology is ready to print your on-demand marketing materials. What will you create, today?

Print marketing is a cost-effective way to complement and add dimension to your online marketing campaigns. And businesses have more options than ever before to reduce outsourcing costs and produce fast, effective marketing materials – in-house – migrating formerly offset press jobs onto smaller, more-efficient, office-sized printers. 

Benefits of Printed Marketing Materials 

Printed marketing materials often have a longer lifespan than their online counterparts. That’s why they are an excellent way to increase brand recognition, grow your audience, present visual information and promote longer-term sharing of materials.

Your sales force will appreciate the opportunity to have marketing materials to leave behind at their next in-person sales call. Make sure they are prepared with materials customized with their contact information and more. 

RELATED: Variable Data Printing: What Is It and How Does It Work? 

What Kinds of Marketing Materials Can I Print? 

While your current office printer may do the trick for a quick flyer, many Marketing teams have been investing in larger, multifunctional printers in order to keep more of their printing in-house. Examples of marketing materials produced are only limited by your imagination, but include direct mail, posters, brochures, flyers, event invitations, printed presentation slides, case studies, testimonials, catalogs, letterhead/envelopes and thank you cards.

In addition, large format printers are increasingly being used by Marketing staff to print large posters, banners, trade show graphics and wall/floor vinyl decals. 

RELATED: When Large Volume Printing Projects Require More 

Multifunctional Printers 

As multifunctional printers have become more powerful, versatile and efficient, many marketing teams are increasingly bringing their printing in-house. Today’s multifunctional printers combine high-volume, quality printing and a compact footprint. Keeping your printing in-house provides a faster turnaround for production of your customized and time sensitive marketing and event materials. Here’s some of the machines that are most popular with Marketing teams:

Canon imagePRESS Lite C270 


The Canon imagePRESS Lite C270 multifunctional printer offers high-volume office functionality along with professional quality, featuring: 

  • Printing up to 70/80 ppm.
  • Scanning up to 270/270 ipm at 300 dpi in duplex mode.
  • Supports a variety of media including coated and heavy stocks up to 80 lb. Cover.
  • Printing on sheets up to 13” x 51.2”.
  • Available finishing options include stapling, saddle-stitched, folding, punching, inserting and trimming.
  • Variable data processing capability.
  • 3,550-sheet standard maximum paper capacity with option of up to 8,550-sheet maximum.
  • A compact footprint. 

Ricoh Pro C5300s Series 


The Ricoh Pro C5300s series multifunction printer is a right-sized solution for marketing teams. This machine offers high-quality with a wide range of finishing options, featuring:

  • Printing up to 80/56 ppm.
  • Supports a variety of media including coated and heavy stocks up to 130 lb. Cover.
  • Printing on sheets up to 13” x 27.5”.
  • Available finishing options include stapling, multiple-folding configurations and punching.
  • Variable data processing capability.
  • 3,850-sheet standard maximum paper capacity with option of up to 8,550-sheet maximum.
  • A compact footprint.

Large Format Printers

Did you know that 68% of Americans have purchased a product or service simply because a sign caught their eye?

More companies than ever before are acquiring their own large format printers to keep sign and display graphics printing in-house and reduce outsourcing costs. Whether it’s an outdoor banner or a poster in the window, catch the eye of your passers by and invite them into your store. Here’s some popular large format printing options to consider.

Canon imagePROGRAF GP-4000 


The Canon imagePROGRAF GP-4000 is a 44” large format printer designed for 10-Color pigment based ink, plus Fluorescent Pink Ink for a wider color gamut. This innovative printer is ideal for supporting in-house production of large format prints and features:

  • The ability to hit 99% of the colors in the Pantone™ Formula Guide solid coated.
  • Up to 2400 x 1200 dpi maximum print resolution.
  • Intelligent media handling.
  • Built-in security features.
  • Remote management capabilities.

Ricoh MP W6700SP 


The Ricoh MP W6700SP helps you lower costs while providing the flexibility you need to print crucial black-and-white graphic documents in-house such as maps and schematics. This large format plotter features: 

  • Detailed 600 dpi image quality.
  • Simplified document sharing.
  • Built-in security features.
  • Remote management capabilities. 

Printer Solutions to Fit Every Budget 

Many businesses try to predict their printing needs for the next three years. While this is great in theory, it may be difficult to do in practice. Instead, consider a printer that could be adapted to your future needs. The ability to upgrade your printer, could be valuable in the long run. Expansion options could include a scanner, folder, additional paper capacity or more working memory.

Leasing can be a powerful alternative to purchasing and Gordon Flesch Company (GFC) offers flexible financing with in-house leasing options. Leasing equipment can conserve cash flow, hedge against inflation, minimize invoices and reduce tax liability. GFC Leasing provides a personalized, flexible way for clients to lease business equipment and services. We offer flexible terms, straightforward end-of-lease options and, best of all, GFC Leasing will never sell your lease to a third party. 

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