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Gordon Flesch Company Acquires Advanced Systems, Inc., Creating the Midwest’s Largest Independent Office Equipment Dealer


Date: 09/23/2019

Gordon Flesch Company and Advanced Systems have merged, forming the Midwest’s largest and most experienced office equipment dealership.

Madison, WI ‑ Gordon Flesch Company (GFC) signed an agreement today to acquire Advanced Systems, Inc. (ASI), an independent dealer in the office technology industry with offices in Iowa, Minnesota and South Dakota. The combined company will be the largest independent office equipment dealership in the Midwest, offering decades of experience, quality customer experience and technical expertise to thousands of business customers.

The merged company will be known as the Gordon Flesch Company and will serve business customers in Wisconsin, Illinois, Indiana, Iowa, Minnesota, Ohio, and South Dakota. Both companies share decades of experience in the office equipment space and are among the nation’s largest Canon and Lexmark dealers. In fact, GFC has been recognized as Canon U.S.A.’s largest independent dealership for the past five years, while ASI has been an authorized Canon dealer since 1981 and has been continually recognized as a Canon Top Dealer.

In addition to remarkably similar service and technology offerings, GFC and ASI are culturally very similar. GFC has been family-owned for 63 years while ASI has been an employee-owned, independent dealer for 62 years. Both organizations have a commitment to quality customer service and have experienced staff with an average tenure of more than 12 years. In addition, both organizations are committed to charitable giving and supporting non-profits in the communities they serve.

“This strategic partnership presents a unique opportunity for both organizations, and after several months of discussions, we’re really excited to see this come to fruition,” says Patrick Flesch, president of the Gordon Flesch Company. “The similarities between our two companies are amazing, which is why we are convinced this will be a great strategic and cultural fit, offering a unique and exciting opportunity for both organizations to grow.”

“ASI has been proud to serve customers across Iowa, Minnesota, and South Dakota for more than sixty years,” says Troy Love, president and CEO of ASI. “GFC will deliver additional size, depth of experience and technology solutions for our customers, while retaining the Midwestern values and commitment to customer service our business clients are accustomed to receiving.”

About the Gordon Flesch Company

The Gordon Flesch Company is one of the largest family-owned providers of office technology solutions in the nation. Family-owned since 1956, the Gordon Flesch Company employs more than 600 people throughout 26 offices in the Midwest, with their corporate office in Madison, Wisconsin. They deliver unique business process expertise to solve challenging problems and achieve organizational goals. This includes integrating industry-leading software and hardware to build custom solutions that are supported by technical expertise, customer service and flexible, in-house financial services. Follow us on Twitter at @GordonFlesch.

About Advanced Systems, Inc.

Advanced Systems, Inc. is an independent dealer in the office technology industry. As an authorized reseller of top manufacturers including Canon and Lexmark, ASI is focused on helping businesses be more productive and efficient by providing service, support, as well as the right solution for their document workflow. The independent office equipment and technology dealer is headquartered in Cedar Falls, IA, with offices in Mason City, Fort Dodge, Davenport, Dubuque, Spencer, Hiawatha, Fairfield, Windom, MN and Sioux Falls, SD. 


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